THE SCOTTISH GOVERNMENT DON'T RISK IT CAMPAIGN
"Within seconds, everything changed. I tried to move my arms and nothing could move.
The consequences aren’t worth it.''
It has been a monumental last few weeks for The Reinvention.
I was proud at being asked by Michael McDonnell, Director of Road Safety Scotland, to be at the forefront of this years Road Safety's winter awareness campaign #dontriskit and have spent recent days conducting interviews for different broadcasting mediums. A video footage was shot at a talk I gave to pupils at a high school in Greenock and I spent time at Clyde Radio Station (https://planetradio.co.uk/clyde/ )sharing my story as well as what my aims and ambitions are for The Reinvention.
Along with this, I have also carried out an interview for the Road Safety magazine's winter edition. http://roadsafetyscotland.org.uk/road-safety-topics/direction-newsletter.
I have been working alongside the excellent PR & Content Agency http://smartscommunicate.com to support and deliver the #dontriskit campaign.
It has been non-stop! Yet it has the been most amazing experince, from the places I have visited to the most wonderful people I have met along the way.
Like most people, watching yourself back on a video like the one we have created, can be a bit discomforting. From my own experience, it was something altogether tougher.
I was sharing my story and as much as this story hurts, I knew I had share it for the #dontriskit campaign and get it out there into as wide a public domain as possible - I do not want you or your family or friends to be a victim of a serious road traffic incident because someone has decided to drink and drive.
If we want people to sit up and take notice to our message then I had to be specific about what I've been and continue to go through. Sadly, I suffered terrible, life-changing injuries as a result of a drunk driver and I believe that this campaign will make a difference.
I believe it will make someone sit up and take notice. I believe it will make someone think twice about getting behind the wheel after drinking.
You can see the video here:
DONT RISK IT
Also, check out our campaign on the dontrisk it website: http://dontriskit.info/drink-driving/plan-ahead/the-campaign/
Here's what they have to say:
Our campaign is to remind drivers in Scotland that there is zero tolerance for ‘just one’ drink before driving. We advise that ‘the best approach is none’, and through the campaign we also make the public more aware of the consequences of being found guilty of drink driving.
I want to thank Police Scotland and the Scottish Government, Road Safety Scotland, Clyde Radio and Smarts Communicate for inviting me to be the face of #dontriskit campaign this year. I feel so proud of the end result and the feedback we are getting. We currently sitting at 17k likes of facebook and the comments and support mean the world to us in sharing this year's road safety message.
Another important person I would like to thank is my husand Christopher. His love and support and belief in me has given me the confidence to share my story. I feel incrediblyly lucky.
The Reinvention journey has only just begun. There's a lot of work going on behind the scenes as we get ourselves truly established and ready to carry out even more fantastic work in raising road safety awareness in 2018.
Thank you sincerly to everyone who has helped made this campaign a complete success and this is the only the beginning.
Love Angela xx
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